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A product launch plan tells you what to do, in what order, on which channels — before a single user arrives. Here's how to build one that actually works.

A referral marketing template built for solo SaaS founders — covering rewards, invite emails, landing page copy, and tracking. Free to adapt, no agency needed.

A product launch planner maps every step from pre-launch to first users. See what to include, a real launch plan sample, and how to build one fast.

Digital, traditional, paid, and organic — the 4 types of marketing channels explained with real examples and a decision guide for solo founders launching in

What belongs on a go-to-market slide, how to structure it for investors, and the single mistake that kills most GTM slides — plus a solo-founder angle most

Ship launch failures follow predictable patterns — weight miscalculation, timing errors, crowd chaos.

Learn how to build a channels marketing strategy that fits your audience, budget, and goals—with real examples, channel types explained

A go to market planning template covering ICP, positioning, channels, and launch sequencing. Includes free formats for Word, Excel

What an online product discovery platform does, how AI and search power it, and which channels indie founders should prioritize first.

A real product launch marketing plan example mapped step by step — covering positioning, channels, pre-launch, and post-launch. Includes what to do first.