Your launch plan,
ready in 1 minute.
Indie Launch gives you a personalized launch plan — the right channels, ready-made content, and a step-by-step guide to get your first users.
Coverage
70+ channels. All mapped for you.
From launch directories to niche communities — we match you to exactly the right ones based on your product, audience, and timing.
InstagramVideoNot all channels are right for every product — we surface only the ones that fit yours.
The problem
You built something good.
You just launched it wrong.
Product Hunt feels like the right move. It isn't — not for most indie products. The channels that actually work depend on what you built, who it's for, and where you already have presence.
70+
launch channels matched to your product
23×
IndieHackers outperforms Product Hunt for indie tools
60%
of top Product Hunt launches come from a pre-built audience
2–3
channels done well beat 10 channels done poorly
Posted on Product Hunt. 9 upvotes. Zero signups.
Tried Twitter. Crickets. 12 impressions.
Posted on LinkedIn. No engagement.
Gave up. Thought the product was the problem.
Indie Launch: "Skip PH. Start with Show HN." Posted.
47 upvotes on HN. 3 signups in 2 hours.
Cross-posted to Indie Hackers with the ready-made copy.
11 paying customers. Product wasn't the problem.
How it works
Three steps to your launch plan.
Show HN — high intent, no audience needed
23× better than Product Hunt for tools
Self-promo friendly, fast feedback
Hacker News — Show HN post
Show HN: I built a launch tracker that tells indie devs which platform to post on first
Most indie products die not because of the product but because of where the founder posted. I spent 3 months analyzing 387 launches and found IndieHackers converts 23× better than Product Hunt for developer tools...
What you get
Your personalized plan, ready in minutes.
Not a generic checklist. A strategy built for your product, your audience, and your situation.
Launch Plan
My SaaS Tool
The fastest way to validate developer ideas
You're launching without an existing audience — and that's completely fine. The channels that work for you don't need one. As a developer building for developers, your technical credibility matters more than follower count.
Hacker News is your primary channel. Your product is technical, solves a real developer problem, and has no direct competitor — that's exactly what Show HN rewards. Reddit r/SideProject is second because they love meta-tools that help builders.
Your top channels
Plan, channels, and ready-to-use content — all personalized to your product.
What's included
Everything you need to launch.
Hacker News
Show HN post — ready to submit
Show HN: I built a launch tracker that tells indie devs which platform to post on first
Most indie products fail not because of the product, but because the founder posted on the wrong platform. I analyzed 387 indie launches and found IndieHackers converts 23× better than Product Hunt for developer tools with no existing audience. Built this to tell you where to post first — based on your specific product, audience, and situation.
Happy to answer questions about what worked and what didn't.
Timing guide
Post Tuesday–Thursday between 8–10 AM EST. Avoid weekends and Monday mornings.
What to avoid
Don't sound like marketing copy. HN rewards honest, technical posts from real builders.
Ready?
Stop guessing.
Start launching.
Answer 4 questions about your product. Get a personalized plan with the right channels and ready-made content — in under a minute.
Takes 1 minute · No subscription · Instant access
Show HN: I built a tool that generates personalized launch plans for indie developers in 1 minute.
r/SideProject — sharing my tool that tells you exactly where and how to launch based on your product.
How I got my first 50 users without Product Hunt — a data-driven approach to indie launches.
Your content, ready to post. For every channel.